BUSSINESS PROFILE PRAMUDYA HERLAMBANG

Pramudya Herlambang Studio
Pramudya Herlambang Studio was
established in Jakarta City as a photography
and videography service provider focused on
the needs of the community, offering high-
quality results at affordable prices. Founded
by a dedicated visual professional, the studio
aims to be a trusted partner for personal,
family, and business documentation.
Through a blend of expertise and a friendly
approach, Pramudya Herlambang Studio
helps individuals and organizations preserve
their important moments with style and
professionalism.

Vision & Mission
Vision
To become the leading photography and videography studio in Jakarta and
surrounding areas, delivering highly professional work with a personal touch.
Mission
To provide creative, high-quality photography and videography services at
affordable prices for all community levels.
To deliver fast, friendly, and responsive service for every client.
To continuously innovate through modern photography techniques and technology
in order to meet evolving client demands.

Business Objectives & Strategy
Objectives
- Deliver professional visual documentation services to a broad range of
Jakarta residents.
- Raise awareness of the importance of visual documentation in personal
and professional contexts.
- Build a sustainable business that contributes to the local creative
economy.
- Become the go-to photography and videography provider in Jakarta.
Key Strategies
- Expand promotional reach through social media and influencer
collaborations.
- Provide on-location services for weddings, graduations, and business
events.
- Offer flexible and customized packages.
- Partner with local businesses and creative communities.

SWOT Analysis
Strengths
- Professional and personalized customer service
- Competitive pricing with high-quality results
- Strategic central Jakarta location
Weaknesses
- Limited equipment for large-scale projects
- Small team may affect turnaround time
Opportunities
- Growing demand for digital content
- Potential collaborations with local creatives
Threats
- High competition from freelancers and studios
- Rapid changes in trends and technology

Business Model Canvas
Customer Segments: General public, engaged couples, students, SMEs
Value Propositions: High-quality, affordable, fast & friendly service
Channels: Instagram, TikTok, WhatsApp, studio location
Customer Relationships: Personalized, consultations, revisions included
Revenue Streams: Photography, videography, printing, rental, design
Key Resources: Camera gear, studio space, skilled team
Key Activities: Shoots, editing, promotion, collaborations
Key Partnerships: Event organizers, schools, communities
Cost Structure: Operations, maintenance, marketing, staff

Comprehensive Services Offered
Event & Product Photography
- Weddings, seminars, birthdays, religious events
- Product photography for SMEs: food, fashion, crafts
Studio Photography
- ID photos, graduation portraits, family portraits
Additional Services
- Photo printing (3R–12R)
- Graphic design: collages, invitations
- Equipment rental

Pricing & Business Hours
Starting Prices:
- ID Photos (4 pcs): Rp 20,000
- Graduation Photos: Rp 75,000/person
- Prewedding: Rp 700,000–1,200,000
- Wedding Coverage: Rp 2,000,000–4,000,000
- Event Documentation: Rp 400,000–900,000
- Product Photography (10 shots): Rp 200,000
- Photo Printing (3R–10R): Rp 3,000–20,000
Business Hours:
- Studio: Mon–Sun, 10:00 AM – 6:00 PM WIB
- Mobile Service: 8:00 AM – 10:00 PM (by appointment)
- Booking via WhatsApp & Instagram daily

Community Impact & Future Growth
Growth Plans
- Expand mobile services & micro-studio partnerships
Continuous Innovation
- Update techniques and equipment regularly
Community Engagement
- Document important community life moments
Supporting Local Economy
- Collaborate with SMEs and creatives for better marketing

https://drive.google.com/drive/folders/1cQOiZqR0okqXgbIrj6Maxlq4PYTSXAwh

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